The Ask: SAP runs the stats for the NBA. We were asked to highlight their role in this partnership, and prove the growing importance of data in basketball.
The Insight: Every fan thinks they have what it takes to be a GM, but the job is much harder than it looks. To be a success, you need to know the numbers.
The Idea: GM School— an original reality show where four stat-savvy fans competed in a series of challenges for the chance to land a job in the league. Judges included NBA experts David Griffin, Kevin McCale and Evan Wasch.
The Ask: Create an experience at Super Bowl LIV that educates football fans about Verizon 5G.
The Insight: Football fans don’t fully understand why 5G is relevant to them, because they haven’t experienced it yet.
The Idea: The Verizon 5G Stadium— a immersive dome experience that brought the stadium of the future to life for football fans. While watching a game, they could explore the benefits of 5G, from real-time AR stats to volumetric instant replay.
Case study to come…
The Ask: Create a touring activation space for American Express music festival partnerships, showing the kind of hospitality and access Card Members receive.
The Insight: From dressing in ways that can’t be ignored, to posting non-stop to Instagram, everyone comes to a music festival wanting to feel like the star of the show.
The Idea: Headliner Life— a backstage themed environment where Card Members explore green rooms inspired by their favorite artists and live the life of a headliner.
Custom nail art by Britney Tokyo.
Limited edition Ariana Grande merch.
Premium shoe care by Jason Markk.
The Ask: SAP uses data and analytics to help companies run at their best. For this project, we were asked to highlight their partnership with Cirque Du Soleil.
The Insight: While SAP plays a big role in helping companies run at their best, they’re not in the spotlight. It’s what they do behind the scenes that makes a difference.
The Idea: Best Practices— an original content series where comedians went behind the scenes to learn how pros prep to perform at their best. In this episode, comedy Bowen Yang went backstage to see what it takes to create a Cirque Du Soleil show.
The Ask: Showcase SAP’s new coaching insights app at NHL All-Star weekend.
The Insight: SAP’s new coaching insights app will help coaches make smarter decisions when the game’s on the line.
The Idea: Battles From The Bench— an interactive VR experience that put you in the shoes of an NHL head coach with the game in overtime. Using SAP’s coaching insights app, fans had to read the data to make the right call.
The Ask: Create an experience at the US Open that gets fans closer to the game they love.
The Insight: Every tennis fan wonders what it would be like to play against a pro.
The Idea: You Vs Sharapova— the first-ever VR experience that let you face off against a tennis superstar.
The Ask: Leverage American Express’ partnership with the Golden State Warriors to help Bay Area Card Members feel closer to the team they love.
The Insight: As the hottest team in basketball, Warriors tickets were hard to come by. And since not everyone could make it to the game, we saw an opportunity to bring the game to them.
The Idea: Dub Nation To The IMAX— an exclusive Card Member experience, where we live-streamed the Warriors game in IMAX and brought the feeling and excitement of being at the stadium to a Bay Area movie theater.
To promote the event, we created ads inspired by classic movie posters.
The Ask: Leverage American Express’ partnership with the Seahawks to help Card Members in the Seattle area make the most of football season.
The Insight: The 12s are known as the most passionate fans in sports. But with no parking lot at the stadium, they had no place to tailgate and get pumped for the game.
The Idea: Hawks Island— a man-made island in the middle of the Puget Sound built by American Express to give the 12s the ultimate place to tailgate.
Performance by Everclear
Meet and greet with Seahawks legend Shawn Alexander.
The Ask: Change brand perception for Mary Kay and help them appeal to the millennial demographic.
The Insight: Mary Kay values skincare above all else. At the same time, our target (millennials) truly value education and self betterment.
The Idea: The Mary Kay SkinnyDip Challenge— challenging our target to take it off and go makeup free for one week for the sake of better skin. During the seven days, we’d highlight our skincare products. Afterwards, we’d introduce Mary Kay makeup into their daily routine.
